Reinventing the Wheel through Advanced Analytics

2019 Signature Series Event

Thursday, May 23rd, 2019

NASCAR Hall of Fame, 400 E M.L.K. Jr Blvd, Charlotte, NC 28202

During our reception, you will have the opportunity to network with some of the brightest minds in the industry while enjoying Wine and delicious Hors D'Oeuvres.

Event Schedule

4:30 PM - Registration    5:00 PM - Speaker Session     6:30 PM - Wine and Hors D'Oeuvres



      Tim Eisenmann | LinkedIn

Chief Analytics Officer/SVP Advanced Analytics - American Tire Distributors

TOPIC: How ATD is “Reinventing the Wheel” through Advanced Analytics

ATD is the largest tire distributor in the world and located right next door – in Huntersville, NC. 2018 was ATDs most challenging year competing in an industry where manufacturers are cutting out distributors, where more and more purchases happen online and innovation is just about at an inflection point. In order to compete and achieve sustainable success ATD is undergoing a transformation to become the “most connected and technology-enabled automotive solutions provider”. Core to that transformation is to become a data-driven technology company that treats data as an asset and analytics as a core competency. Hear from Tim Eisenmann, ATD’s Chief Analytics Officer, how his company has taken “analytics by the horns” and created an industry-leading advanced analytics center-of-excellence (CoE) that is core to what ATD is today.

meet our Case Study Speaker

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Blair Primis | LinkedIn

SVP Marketing & Talent Management - OrthoCarolina

TOPIC: Leveraging User-Generated Data for Marketing: Patient Reviews

By leveraging user-generated data, specifically around patient review data, OrthoCarolina was able to drive both reputation management, organic search results and improve operational performance.



Christian Sassano | LinkedIn

Data Analyst - Red Ventures

Christian Sassano is a Data Analyst at Red Ventures. He received his bachelor’s degree in Economics from the College of William and Mary and is pursuing a Master’s Degree in Applied Mathematics and Computer Science from Indiana University in South Bend. Before moving to Charlotte, he worked as Volunteer Coordinator for Habitat for Humanity, and served as a STEM Coordinator for the Boys and Girls Clubs of St. Joseph County. Christian was part of the winning 2019 Queen City Hackathon team, which used local Homeless Management Information System data to create a tool for providers to better understand their client’s journeys.

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Mary Ann Priester | LinkedIn

HMIS Administrator - Mecklenburg County

Mary Ann Priester is the Homeless Management Information System (HMIS) Administrator for the Charlotte-Mecklenburg Continuum of Care. She has more than ten years experience working with vulnerable and underserved populations, particularly individuals who are homeless. As HMIS Administrator, Mary Ann provides data quality, security, and privacy oversight for the local HMIS system and technical support and training to 27 agencies that serve individuals and families who are homeless or at risk of homelessness. Mary Ann also serves as the Community Data Lead for the Built for Zero Initiative, and manages and updates all Community By-Name Lists.

TOPIC: Simplifying Care Coordination for Charlotte’s Homeless Community

Charlotte’s Homeless Service Providers are caught in a sea of federal funding requirements and crisis management. An outdated technical framework makes the environment all the more difficult to navigate. In order to make real-time, actionable decisions, their data needs to be synthesized in a way that is not currently possible. The ABD Society has partnered with the Charlotte-Mecklenburg Continuum of Care to explore how we can use data to make better decisions and provide better care to our region’s homeless population.